Mobile World Congress 2011 Wrap-Up: Molt Excepcional!
Well, after four days on a stationary bike at MWC 2011 for a total of 36,5 hours riden and an estimated 17.000 kcal burned, I’m back. I was able to squeeze in a couple runs, too. Hey, I couldn’t waste those gorgeous 16C (61F), snow-free roads of Barcelona! In fact, my flight home took me from a mild 16C in Barcelona to a frigid -25C (-13F) in Stockholm via a 3,5 hour flight to the north. Back to reality.
Mobile World Congress 2011 was a huge success from my perspective. The entire event I was surrounded with some of the most important and influential companies and individuals in mHealth today. Most notably were they who made up my partnering team from Qualcomm Health and Zephyr Technology. My role was simple: Demonstrate the “remote physiological monitoring” capabilities of Zephyr’s BioHarness for up to 10 hours a day while engaging in what would be hundreds of fascinating discussions about the future of mobile technology in healthcare.
Having used numerous mobile wellness solutions since 2006, involved with the testing and proving of familiar and failed alpha/beta projects across multiple OS platforms, I can say I have a lot to share when it comes to pushing innovation and the future of mHealth. What began as a way to consolidate my gadgets and fitness logs by taking advantage of the powerful computing and networking potentials within a smartphone, has now become an full-fledged launch toward a brand new career in the burgeoning world of mHealth. I’m a mobile tech geek and fitness freak of the highest order; This is my space.
I had a prime opportunity at this year’s MWC to better comprehend mHealth’s bigger picture and forward vision. Sure, my sports tracking tools are more dynamic and robust than ever. New wireless health sensors are coming from several sources, facilitating data collection that is not merely more complete and convenient than ever before, but more economical and far-reaching as well. The same technology pioneered in my mobile wellness apps is now bringing organized medical records and diagnosis to those who’ve never previously had access. Connecting doctors and patients without object to space and time. From disease control to pre-natal care, mHealth’s impact in medicine is revolutionary and… this is only the beginning.
My Qualcomm Health neighboring partners within the MWC Embedded Mobile House (EMH) provided me with an abundance of mental fuel to keep my physical stamina a non-issue while on the bike. The time virtually flew by as we proudly compared our individual solutions, sparking conversations from a never-ending queue of visitors through the EMH. I spoke at length with every kind of entrepreneur, from doctors to national ambassadors. From easy to conceive concepts to the most extraordinary ones. All the while I was kept company and mentored by Qualcomm Health’s brilliant executive team. Speaking of them, I extend special thanks to Don Jones, Clint McCellan, Grant Kroeger, Vicki Smith, Elaine Winans and Jamie Eisinger for their priceless support and experience of this year’s MWC. Of course, I wouldn’t have been there in the first place if not for Asher Gendelman, VP of Marketing at Zephyr Technology. If you ever have the privilege one day to work with any of these visionaries, you will be impressed.
All of my fellow Qualcomm Health partner exhibitors gave me something valuable at MWC, but none more than the encouraging words of a fiercely spirited CEO of Great Connection Inc.’s, Åsa Nordgren. Check out http://www.greatconnection.se/ for her touching mHealth innovation.
Where do I go from here? For RunningDigital.com, it’s still about mobiles and fitness with plenty to write about and products to review. I haven’t yet been able to intercept the interviews I gave to the likes of Bloomberg TV, BBC and CNN. When I do, I’ll surely post them here. Until then, here’s an EMH tour with a brief spot with me on my demo bike.